Many organizations rely on Google’s AdWords system to drive targeted web traffic to their websites and because the system has become so complicated, a lot of people are choosing to use an AdWords consultant to help them out. So what does an AdWords consultant in fact do?

There are a surprisingly wide range of skills needed and whilst most people tend to assume that what they need is an AdWords consultant who can drive the AdWords system effectively, what you actually need is someone who can do this at the same time as understanding basic underlying business principles.

You need to know what margins the business achieves and you also need to help your client calculate, if they don’t already know, what their true visitor value is. Much of this data can be extracted from Google Analytics provided it is set up correctly so in many ways your AdWords consultant needs to be an Analytics consultant too.

The AdWords system is extremely powerful and complex but for two reasons you now need to be a skilled user to get the best out of it. First, it has so many controls that you can easily miss something extremely important and either waste money or miss out on new business opportunities.

Second, the Pay Per Click market has become incredibly competitive so you are always going to battle with competitors . The business that understands how best to exploit AdWords will win.

This entry was posted on Monday, December 28th, 2009 at 10:53 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.